Step 1.5 — Brand × Beat Brief
Summer Campaign 2026
Brand Briefs by Beat
For each of the 15 Option B beats, this document defines brand role, narrative, product focus, audience priority, and promotional direction. Bridge between approved beat sheet and tactical marketing calendar. For internal leadership alignment.
Brands
CC — The Catholic Company
CCF — Catholic Coffee
TGFC — Thank God For Coffee
RC — Rosary.com
LWD — Little Way Design